Calloway's Nursery needed to reflect their quality care and service. The logo redesign was made to have a stamp effect that symbolizes as their mark of approval that their product is the best quality and that it was handled with care. An app was created to ensure the ease of online purchases as well as security for the customer that they can easily access all the information they need on plants. "My Garden" is a section that allows the customer to scan the QR code displayed on the plant tag so they can have a source to go back and look at care tips and advice. This is unique to each customer. Plant tags and seed packages were designed to fit this rebrand.